The health sector is changing at a fast pace. Healthcare expenditure is increasing constantly, demographic change and technological progress are both ongoing and people’s perception of health has changed. Patients’ expectations regarding solutions to health problems are higher than ever before. Thus, the demands placed on health communication are becoming more and more complex than they were a few years ago.
In the delicate balance between changes to health care policies, health care regulations and legal and economic framework conditions, it is important to create lasting communication with different target groups.
Hill+Knowlton Strategies responds to this challenge with a solution-oriented and multi-dimensional approach to communication. This is always based on the current state of science and technology. Building on this, H+K ensures implementation and synchronisation to suit specific target groups across all relevant communication channels – both offline and online.
Customised concepts, which optimise proven approaches and make proper use of new trends, enable us to provide effective communication support for the entire lifecycle of prescription and OTC medicines as well as for technology and wellbeing-based products or hospitals – from health affairs and pre-marketing to (re-)launches and crisis communications, both nationally and internationally.
- Key Opinion Leader programmes (KOL)
- Training events (chemists, doctors, journalists)
- Scientific communication
- Media work (professional and public)
- Market access initiatives
- Digital communication and online relations (websites, social media)
- Issue and crisis communication