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Market leaders combine functional and sector expertise
Survey on Corporate- and Brand-PR for Professional Services Firms

Professional Services

Law firms, auditors, consultancies and other professional services firms depend on compelling contents and stories in their public relations work: Their knowledge-based services are, other than e.g. consumer goods, intangible and difficult to visualize.
Professional Services
The differentiation from the competitors often has to come from rather abstract features – e.g. the intellectual capital of your employees, service quality, experience in a particular business segment, as well as trust and credibility, et al.
Interconnected thinking is more important than ever: Contents need to work across various off- and online-channels – including owned platforms, media coverage, stakeholder and influencer relations as well as interaction in the social web.
Hill + Knowlton develops holistic solutions to these communication challenges of professional services firms: For our clients we are both an analytical and creative partner on trend topics, content strategies, thought leadership initiatives, CEO/expert positioning or corporate branding.
 
Our Clients
  • Management Consultancies
  • Law Firms
  • Audit Firms
  • Education/Career
  • Recruitment Consultancies
  • Other Professional Services Firms 
 
Our Team
Hill+Knowlton Strategies is an international communications consultancy. We combine the professionalism, quality, and internationality of a global network with specialized corporate and brand PR know-how for professionals services firms.
We are a full service agency – from strategic communications consulting to "hands on" operational support and tactical implementation.
Our core competency are media- and public relations activities around complex professional services and consulting topics such as academic studies, accounting, auditing, career, digitalization, employer branding, financial advisory, financial reporting, HR services, innovation management, insolvency, IT consulting, job boards, legal services, management consulting, professional education, recruiting, regulation, restructuring, transformation, et al.
 
Our Approach
We support you in successfully synchronizing fact-based corporate communications with product- and sales supporting PR. We help our clients (B2B and B2C) in differentiating their business and achieving competitive advantages, delivering measurable results for your firm’s reputation (awareness increase, image profile, effects on attitudes of stakeholders) and on economic market success parameters (sales figures, market share, number of customers).
We differentiate ourselves by
  • sector know-how and in-depth experience with professional services topics
  • strengths of ideas in our communications work
  • networks we open up for our clients.
Our objective is to maximize communications value and contribute with our services to the “bottom line” results of our client.
 
Our Services Portfolio
  • Analysis & Market Intelligence (Research, Data & Insights)
  • Strategic Communications Planning
  • Positioning, Differentiation, Branding
  • Messaging, Topic Platforms, Material Development
  • Corporate Communications, Reputation Management
  • Financial Marketing, Sales supporting PR, Product PR
  • Media Relations
  • Online Communications & Social Media Consulting
  • Content Marketing
  • Stakeholder Communications
  • Surveys
  • Events
  • Employer Branding
  • Communications Controlling & Measurement/Evaluation
In order to ensure a 360° integrated campaign approach, the core offering is complemented with the know-how and service expertise of our specialist units, building best individual teams for our clients:
  • Public Affairs
  • Corporate Publishing
  • Internal Communications
  • Change Communications
  • Crisis Communications
  • Media Planning & Advertising 

Related contacts :

Patrick Racky
Managing Director, Head of Financial & Professional Services

phone: +49 69 97362 70
email: Patrick.Racky@hkstrategies.com