Fast Moving Consumer Goods (FMCG)
In the highly competitive market of fast moving consumer goods, there is increasing pressure to come up with new forms of effective communication to increase brand loyalty when faced with damaging price wars. This is getting harder to achieve through higher spend on traditional advertising and at POS.
Creative communication covering all media channels is essential to give a brand a solid foundation in the relevant set of the consumer. Numerous points of contact are more attractive than one standard marketing campaign. Communication needs to follow changes in the use of media by target groups in order to tap into new, young customer groups. Branding on the internet and particularly via social media is set to increase further.
Hill+Knowlton Strategies is highly renowned for its FMCG advice thanks to long-standing collaboration with leading international manufacturers of branded products. We firmly believe that the key to developing an effective communications programme is in-depth market knowledge, experienced and committed individuals, plenty of creativity and innovative media strategies. Our award-winning campaigns demonstrate how we are clearly on the right track in this regard – both nationally and internationally.