The Digital Future of Events
Human beings are by nature social creatures and events have long been a cornerstone of sales and marketing programs. But COVID-19 has forced us to rethink and find new ways to connect with people. With people traveling less and new technologies accelerated, the ripple effect of these changes will impact how we interact and communicate for a long time to come.
We need to entirely reimagine the purpose of events, rethinking how to deliver their benefits – their content, the networking and the social experience – via immersive digital experiences.
At H+K we provide a full-service package for digital events, working with our inhouse Studio as well as third party platforms. Our integrated approach delivers all you need for successful digital events, from project management and content production, to PR and bookings, to design, concept and execution.
A full-service offering
Successful virtual events come in lots of different formats and styles. But there are some fundamentals we can help with to assure success, no matter your preferred medium.
An episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient, integrated way to manage a personal consumption queue across many podcast sources and playback devices.
A webinar is an engaging online event where a speaker, or small group of speakers, deliver a presentation to a large audience who participate by submitting questions, responding to polls and using other available interactive tools. Running webinars is an effective way to engage your audience, increase your lead generation and grow your business.
New product launches are vital to the growth and reputation of a brand. Most already include digital content and for a while, many will now take place online. An online product launch needs the same sense of innovation and excitement as a physical reveal. Going digital can mean you can include more content and have a longer lifespan.
Press conferences have evolved over the years from a standard part of the PR toolkit to rarer events, tending to be focused at big public events or in relation to major corporate news. In a world where everything feels uncertain companies and organizations are going to need to communicate major decisions in a thoughtful and responsible way. Going digital may offer communicators more control over the content, message and interaction – but may also be seen to limit transparency. Press conferences are most likely to be used for the launch of corporate initiatives, handling bad news or managing reputational issues.
Business conferences are an important part of every industry. Now virtual events are becoming mainstream and offer new ways to get more out of your budget. An online event has no geographical or mobility barriers; you can include a wider audience and invite global speakers without incurring travel expenses. Digital content can go deeper and last longer than printed material. Formats can include plenary presentations, panels, breakout groups, exhibitions and networking opportunities.