Retail & Leisure
A new competitive environment has emerged in retail. Whereas previously the emphasis was on low prices, nowadays the performance, quality and origin of products are playing an increasingly important role. Retailers are strengthening their multichannel and sustainability management and focusing on expanding internationally in order to gain a competitive advantage.
Hill+Knowlton Strategies helps businesses in the consumer goods industry and retail sector to face these challenges and increase their competitiveness. Creativity and innovative media strategies are essential for effective communication programmes. To this effect, we work in close co-operation with the European and global retail and leisure sectors of Hill+Knowlton Strategies. This gives rise to new concepts and consulting approaches which are used in our project work.