Nikolaus  Maas

Nikolaus is Senior Creative Strategist at H+K. In this role, he is responsible for the cross-client and cross-sector development of communication and positioning strategies as well as further development of strategic excellence and the expansion of the Data + Analytics department within the Innovation + Creative Hub.

Nikolaus has profound experience in strategic planning, creative conception and data-based evaluation of national and international communication campaigns, brand appearances and product positioning.

Before joining H+K, he worked as a strategist for the creative agency thjnk, where his agency responsibilities included global brand communications for Audi and Austrian Airlines.

Before that, he worked as a communications strategist at the Hamburg-based agency K16, which specializes in integrated communications solutions in the B2B environment. Here he was responsible for projects in the tech/teleco, pharmaceutical and manufacturing sectors, among others.

Nikolaus studied Political Science, Sociology, German (B.A.) and Linguistics (M.A.) in Bonn and Hamburg.