Avra Lorrimer

As a managing director at H+K London, Avra leads the Consumer Packaged Goods sector, which includes a diverse client portfolio ranging from beauty and grooming brands to household products to over-the-counter medications.

Avra has helped clients to progress from an earned-only mentality to developing integrated communications campaigns and cut through content that delivers across paid, earned, shared and owned channels. The results have been successful from a commercial and a communications perspective and recognized with industry awards including the Drum’s Marketing Can Change the World award for Duracell’s battery recycling program, the Drum’s Marketing Global Brand Strategy of the Year for Pampers/UNICEF ‘I pack=1 vaccine’ and an Effie for Febreze’s ‘Road Trip from Smell’.

Beyond her day job, Avra is a Superbrands panel member, a board member of the New Nature Foundation, an interviewer for the University of Pennsylvania, an aspiring voice over artist and occasional blogger. An American expat who came to the UK over a decade ago, Avra currently lives in North London with her husband, daughter and two Burmese cats.