Anja Zwetz

As Managing Director at Hill+Knowlton Strategies, Anja Zwetz is responsible for Consumer + Patient Communications at 3K, the German healthcare division of H+K. She has many years of experience in B2C and B2B communications for products and services in the OTC, personal health and nutrition sectors.

Her career in communications consulting includes several positions in international network agencies, where she served both pharmaceutical companies and consumer goods manufacturers. Since 2018, as a team lead at 3K Agentur für Kommunikation, she brings in her expertise and passion for creative and effective audience and patient communications.

With her team, she designs relevant healthcare communications across all touchpoints and channels: From awareness campaigns for the general public to targeted activation measures for patient groups to specialist communication with physicians and pharmacy teams.

Already during her studies, Anja Zwetz worked as a freelancer in the field of PR and graduated from the University of Bamberg as a sociologist with a focus on communication, PR, marketing and andragogy.