Sara Lübking advises national and international clients on all aspects of external communications – from media and stakeholder relations, to event and campaign organization as well as brand and executive positioning. In addition, she consults on crisis and restructuring projects and internal communications. With a strong focus on the industrials and energy sector, her client portfolio spans from large infrastructure projects to automotive, metals, construction and engineering companies.
In addition to handling media and shareholder relations for the offshore windfarm Global Tech I as interim press spokesperson, Sara currently runs stakeholder relations and issue management for the international infrastructure consortium Nord Stream 2 and consults energy and industrials companies on crisis and crisis prevention matters.
She has also led external and internal communications for automotive supplier Magna across Europe, created IP pieces for engineering company Pöyry, and has advised clients such as BOMAG, SSAB, Constellium and Hitachi on day to day media relations and IOT campaign strategies.
Prior to joining Hill+Knowlton Strategies in a permanent position, Sara supported the Corporate Communications team as a student for over three years, gaining experience in media relations, media trainings, event organization and office as well as account administration. During her studies, she further obtained valuable work experience as an intern for the non-profit, non-partisan political research organization Project Vote Smart in Montana, USA, where she gained insight into political relations, campaigning and public affairs.
Sara studied American Literature, Media and Psychology as well as Social Ethics at Philipps-University of Marburg and Fresno Pacific University, CA, USA. She is native German, fluent in English and has basic knowledge of Spanish and Norwegian.