
Sara Lübking advises national and international clients on all aspects of corporate communications and public affairs. Her expertise includes corporate brand positioning, media and stakeholder relations, event and campaign organization as well as executive positioning. In addition, she consults on crisis and restructuring projects and internal communications.
With a strong focus on the industrials and energy sectors, her client portfolio spans from energy and industrial technology companies to automotive, metals, construction, and packaging.
Prior to joining Hill+Knowlton Strategies more than a decade ago, Sara supported the agency part time, gaining experience in media relations, media trainings, event organization and administration. During her studies, she further obtained valuable insight into political relations, campaigning and public affairs through her work for the non-profit, non-partisan political research organization Project Vote Smart in the USA.
Sara studied American Literature, Media and Psychology as well as Social Ethics at Philipps-University of Marburg and Fresno Pacific University, CA, USA. She is native German, fluent in English and has basic knowledge of Spanish and Norwegian. Outside of work, Sara is an avid traveler and photographer.