Romina Gerhards is one of Germany‘s leading experts in digital and content marketing. The passionate journalist and agency convert has 20 years of experience in developing customer centric content that drives reach and generates sales. Together with international companies – from both the B2B and B2C sectors – she has implemented many pioneering content marketing projects. She is confident in a wide range of industries – including Beauty + Fashion, FMCG, Technology, Financial Services and Travel + Gastro.
Romina is responsible for Content + Publishing Strategy and Digital Planning + Optimization in Germany. With her teams, she advises companies and brands from all industries on topics ranging from the development of content strategies to the digitalisation of sales processes. Previously, she built up the Technology Practice at Hill+Knowlton Strategies.
Before joining Hill+Knowlton Strategies, Romina Gerhards led Proof, an agency of Bauer Media Group specializing in digital storytelling. Previously, she was a director and management board member at the international communication agency Achtung, where she built the content marketing practice from the ground up. Prior to that, she worked as a journalist with various publishing companies such as Bauer Media Group and Funke Mediengruppe.
The Queensland University of Technology graduate and Studienstiftung des deutschen Volkes alumna holds a Master‘s degree in journalism. She gives keynnote speeches on digital and content marketing and mentors students and young professionals.