A key challenge of external communications is to identify and manage communications with relevant stakeholder groups such as business partners, customers, journalists, investors, regulators and others.
The objective is to strategically position and differentiate brands in order to establish trust and credibility among key target groups. In some cases, this requires the management of business-critical challenges such as crisis situations or ensuring a company’s license to operate.
Hill+Knowlton Strategies supports national and international clients with all essential external communications services - from strategic consulting to cross-media implementation.
External communications is a core competency in the services portfolio of Hill+Knowlton Strategies in Germany. We have over 50 years of professional experience in corporate and product PR, in positioning C-suite and spokespeople and in developing thought leadership initiatives.
Our services portfolio (selection):
- Market and Competitor Analysis
- Development of Positioning Concepts
- Reputation Management
- Stakeholder Communications
- Agenda Setting
- Media Relations
- Crisis Communications
- Change Communications
- Sales supporting PR
- Digital Communications & Social Media
- Measurement & Communication Controlling