Change & Internal
Businesses that see change as an opportunity need to communicate their changes effectively. Employees, customers and competitors will only accept and commit to new developments once they fully understand them.
Change processes are part of day-to-day business. They are an important factor for increasing competitiveness, successfully consolidating markets and promoting innovation. Without doubt, communication is a key factor in the success of change processes when anticipated changes are explained in a comprehensible and plausible manner. Thus, change communication is the continuation of internal communication using change management.
Before they can accept and implement changes which have been planned for a business, employees and managers need to see, experience and be satisfied with them. Key success factors here are the personal presence of managers (leadership) and the active involvement of employees. Thus, it is necessary to establish what effect changes are supposed to have, why there cannot be any alternatives and why urgent action is called for. This requires the involvement of key individuals within a business – regardless of hierarchy levels. They reflect how objectives, messages and measures are received among stakeholders and introduce important findings about the organisation.
Changes demand a lot from managers and employees. After all, day-to-day business has to continue as undisturbed as possible. This is why a successful transformation is always dialogue-driven. The intelligent integration of blogs, platforms and networks (social media) may be indispensable in this regard.
Our expertise: M&A communication, deal objectives, integration communication, reorganisation communication, communication with employee representatives, strategy changes, content management, innovation culture, leadership communication, stakeholder analysis, social media.
Only well-informed employees can identify with their companies, perform to a high standard and act as opinion leaders, thereby becoming an asset that should not be underestimated in an increasingly competitive environment. When applied properly, internal communication tools can have a positive effect on staff behaviour and boost acceptance of and confidence in company decisions and goals.
In light of this, internal communication has become a strategically significant tool in corporate management. As a cross-divisional function, it often overlaps with other departments. For example, Human Resources, Diversity Management, Innovation Management and Corporate Social Responsibility all have to be incorporated into internal communication to achieve the objectives set in this area.
Hill+Knowlton Strategies helps businesses to convey and implement internal communication processes and, in particular, strengthens the communicative role of managers. After all, they are a key factor in determining how employees perceive and value their companies. Whether social media channels, print media or events are used depends on the respective business culture, user behaviour and management. Their success is measurable: milestones and overall objectives can be assessed objectively using sounding boards and mood barometers.
- Cultural analysis
- Corporate storytelling
- Management communication
- Internal campaigning
- Social media
- Internal evaluation