Chemical & Industrials
The chemical industry faces great challenges. More seriously affected by rising commodity and energy costs than other sectors, it is also subject to increasing governmental regulation in terms of environment, health and safety.
This is why all stakeholders are looking for new ways to implement investment plans and time-consuming authorisation procedures, develop new business models and improve networking with partners and suppliers. The social acceptance necessary for this has to be constantly regained – with customised communication ensuring both a clear strategy and precise implementation. Products, services and the corporate brand all need to be marketed systematically and appropriately.
Hill+Knowlton Strategies provides support to chemical and industrial companies with an internationally positioned “best team”, which links strategic advice with the tactical implementation of communication campaigns.